Showcasing lifestyle product photography
Product photography is a great way to showcase individual things a company sells. One way to better showcase those products is to implement a lifestyle element. One of my favorite lifestyle elements to utilize are people! My friend, Hannah, wanted to give her mom a special mother’s day present by taking photos with a product her mom created. Check out her mom, Dawn Herring’s website to see some more of her creative work.
Hannah wanted to not only showcase the cute mug but also her interacting with the mug to show more of a lifestyle look. Sometimes it’s hard to look natural, but my best tip is to just get your model moving and laughing. Everyone can relate to a smile and that’s the best way for people to relate your product with something they can also see themselves using in their own life. What are some of your own tips for creating better lifestyle product photography shoots? Check out this article for more ideas! Here are a few bonus portraits I took after we had captured all the lifestyle product shots she wanted. Doesn’t she have such a fun personality?